WTF is GRAFFITI?

CLOTHES YOU PUT YOUR NAME ON

— graffiti was never really about the wall. It was about writing yourself onto something that wasn't yours yet. We make clothes the same way.

Everything comes in small runs, finished by hand out of Norway. No mass production, no filler, nothing you'll see on every second person walking down the same street.

Wear it, mark it, get it dirty. A piece that still looks new after a year hasn't been used properly. It's yours the moment you put it on — what happens to it after that is the point.